Rowena Downing

Your Wardrobe, Your Style, Your Statement. Let’s define and celebrate your personal style!

Understanding my clients needs and wishes, sharing my knowledge and helping them to invest their time and money in a stylish and sustainable wardrobe is what drives me in my work. Whether couture, high street fashion, local designers or tailor-made pieces – I love creating individual looks which support my clients professional and social commitments.

Growing up in Glasgow, Scotland I was surrounded and inspired by art, design and fashion from a young age. After graduating with a degree in fashion design in London I began my personal shopping career at Selfridges. In Switzerland I established a personal shopping department for Jelmoli in Zurich. During this time I also presented a bi-weekly re-style television programme for `Lifestyle`, Tele Züri. I have worked in both television and film for a number of years, building valuable knowledge and experience.
I gladly offer my services to individuals as well as groups and businesses. Whether a dress code event, personal shopping, a wardrobe update– all appointments are tailored to your needs and wishes.




Bevor ich Rowena traf, war Kleider einkaufen für mich immer eine Qual.
Mit Rowena’s Hilfe wird es jedoch sehr entspannt; sie kennt meine Grösse, weiss was ich brauche und sucht schon vorher die besten Stücke zusammen.
Ich muss nicht mehr auf eine endlose Suche, sondern probiere nur in entspannter Atmosphäre die Teile an und suche mir die Kleider aus, die mir am besten gefallen.
Danach bin ich für’s Geschäft, die Freizeit und sogar für meine Hochzeit bestens gerüstet.

Alex, Berikon

I have been using Rowena`s services in Zurich for six years, and would recommend her without hesitation. She seeks to comprehend the person before recommending a style. When I present at conferences to crowds of hundreds, I feel empowered by what I’m wearing, confident that I am projecting a true sense of self. Having grown up in the Soviet Union I will always be grateful for how she saw past the shades of brown and helped me to share the true colours of my personality.

MaK, Zürich

Working with Rowena was great, we had 3 sessions together including a wardrobe consultation, a shopping trip and then finally a combinations session. We created some great outfits that I am still wearing, and the tips she gave me regarding the shapes and styles that suit me, and how to accessorize to the best effect have been invaluable.
Rowena has good relationships with the stores and knew where to look for all the items I needed, it simply took the hassle out of shopping leaving just the fun bits.

Amy, Zürich


Spring Style Event

Say goodbye to dreary January and Swing into spring with me!

Sales will be ending soon and Zürich`s stores will be full of new season delights. Join me on the 24th February to try on a selection of new wardrobe favourites, season highlights and explore some hidden gems in town! There is no time like the present- let`s have fun and get our wardrobes ready for a sunny spring!

We will meet at 09:15 at ooo zurich`s rooftop bar for a breakfast apero, moving onto our first address at 10 am. The tour will last three to four hours and costs 160 Swiss Franks (ink. apero). This event will take place in both German and English, depending on the group.

Places are limited to five on this personal style tour. Please let me know as soon as you can if you would like to join us!

Last year I ran a `Hello Spring!` Event with friend and colleague Sandra Nägeli, the event was a great success and so much fun! We were joined by a fantastic group of women from all over the world. You can find more highlights from the event here.

It would be wonderful to have you join one of the style tours!
If you can`t make it this time, send me an email and I`ll let you know when other events will be running this year- there is no need to miss out! Join in – Leave inspired!

Wenn Rowena das nächste Mal zu einem Shopping Event aufruft – DON’t miss it.
Wir erlebten in einer Gruppe von modefreudigen und sympathischen Ladies einen fantastischen und kompetent organisierten Modeevent.
Es begann bei Welcome Breakfast Smoothie oder Tea, Informationen zu den aktuellen Modetrends und dann, speziell auf jede Person im Vorfeld liebevoll zusammengestellte und beschriftete Outfits im Jelmoli. Fröhliches Anprobieren!
Alle Outfits wurde kompetent in der reservierten Personal Shopping Area von Rowena und Sandra präsentiert. Dann weiter zu neuen Brillendesigns mit Prosecco Welcome von Herrn Burri himself. Danach zwei weitere ausgesuchte Boutiques… Wir alle hatten unseren Spass und sind gerne wieder dabei. Nicht zu vergessen die Freude am Abend an den neuen, speziellen Trouvailles im Schrank☺ !

Christine, Zürich

The umbrella shop

Come rain or shine, next time you’re in central London hail a cab and ask for “The Umbrella shop” every taxi driver will know where to find this hidden gem! With it`s Victorian shop front design and untouched interior you will be warmly welcomed into the world of walking sticks, dress canes, umbrellas and much, much more. Founded in the 1830s, this is the oldest umbrella shop in London.

James Smith & Sons works with established family companies from around Europe. Sourcing the highest quality components that they need to craft their walking sticks and umbrella collections. A few of the handles are still hand carved by craftsman in the uk and unique wooden handles are supplied from the forests of Europe and Asia.

Phil, the store manager gave me a tour of the store before opening hours. A real treat, as when the open sign was turned and the doors unlocked the daily flow of customers began. The store is brimming with a large variety of styles and functional designs. There are plenty of knowledgeable sales personnel on hand to advise you on which style would best suit your needs and give tips on how to take care of your purchase.

Which is the oldest umbrella you have in-store?
An 18th century walrus tusk and brass umbrella, the fabric would have originally been silk and the ribs made of whalebone.

I see you have a variety of styles in the cabinet, what type of umbrellas are these?
Here we have a drinking stick umbrella, which was popular in the 19th century, there`s also a games stick with concealed dice, a horse measuring stick and swordstick.

How would you describe the signature style of a traditional English umbrella and which is your personal favourite?
It should be functional and reserved in design. My favourite is the horn handle umbrella with olive wood shaft, as it is not only stylish but sturdy and comfortable to hold.

Which umbrellas would you class as essential accessories?
A small umbrella which fits in your bag, a sturdy, stylish folding design for windy days and a smart, formal style for weddings and funerals.

Do you have an on-site workshop?
Yes we do, we produce our own umbrellas, make alterations and of course offer a repairs service.

Thank you Phil and your team for having me at James Smith & Sons, armed with my new umbrella I will be ready for any stormy days and any April showers ahead!

When I am working in London I like to uncover new shopping experiences and gain insight into the traditional stores which have influenced design as we know it today. If there is anything you would particularly like me to explore, please let me know so I can add it to my style stories for you!

Gift voucher

Still searching for the perfect present?
Let`s arrange a different kind of gift, something that will last long after christmas!
With this voucher you`ll give your colleagues or loved ones the chance to try on some new styles, find 2018`s wardrobe favourites and explore new boutiques and stores in town. There are two cards to choose from and many possibilities, if you have any questions don’t hesitate to get in touch!

Mode Suisse

If asked to name some Swiss design labels, what would your answer be? Perhaps a prestigious watch brand, a cool and functional furniture designer or maybe you read about Akris in a fashion magazine?
Let me share some exciting new names, fashion collaberations and collections I spotted at the twelth edition of Mode Suisse with you!

Ladina Steinegger
Based in Rome, Ladina Steineggers` bright, geometric designs can also be found in collections at Balenciaga, Givenchy and Lanvin. I loved her use of strong colours and print, a collection, which can seamlessly move from the catwalk into your closet.

Worn by names such as Taylor Swift, Katy Perry and Kirsten Stewart. Yvy blurs the boundaries between traditional accessories and clothing, transforming the simplist outfit into an exquisite look. Each piece is hand made by designer Yvonne Reichmuth and her team here in Zürich.

Kévin Germanier
A wild and colourful debut collection that lit up the catwalk! Kévin Germanier studied at London`s central St Martins, focusing his studies on important fashion-forward themes such as sustainability and design responsibility. He has recently been snapped up to work for Louis Vuitton as a junior designer.

En Soie and Julian Zigerli showcased their first capsule collection “eSJZ” with a see now – buy now concept. You could even buy personal favourites after the show directly from the designers themselves. The collection, presented in pairs consisted mainly of day to day functional pieces.

Thank you Mode Suisse for having me and for supplying the photographs from the fashion show!

Photographs Boris Marberg

Spring street-style shoot

Let`s get colourful and creative, let`s celebrate womenswear and embrace this season with full force!

I teamed up with on-line platform My Girlfriend Guide, Globus and a fantastic group of professionals to realise this street-style shoot. We styled Lilian one of My Girlfriend Guides` readers, showcasing a selection of key looks and themes for this Spring/ Summer.

Why not try a new colour this season, perhaps it`s time to invest in some cool denim or a transitional trench?
Zurich – Spring – we`re ready!

Look #1

Top* Sonia Rykiel 219.00 Swiss Franks
Jeans* Marco Polo 179.00 Swiss Franks
Trench* Tara Jarmon 570.00 Swiss Franks
Bag* Gryn 379.00 Swiss Franks
Shoes Miu Miu Stylists own

*Available in Globus

The constant change in weather doesn’t make it easy to know what to wear when leaving home. Welcome, the stylish and functional trench coat! The trench has a cooler, relaxed cut this season and will be an important update to your wardrobe, come rain or shine.

Spring florals can be worn as a highlight or from top to toe, we are big fans of this blouse from Sonia Rykiel – pretty, powerful, positive and easy to combine.

Jeans are cut a little higher at the waist, the trouser leg either straight or wide and slightly cropped. Are you bored of your classic jeans? Why not invest in a re-constructed pair, with frayed hems, contrasting denim fabrics or denim tones?

Look #2

Jacket* Sandro 369 Swiss Franks
Trousers* Sandro 249 Swiss Franks
Blouse* Maje 199 Swiss Franks
Shoes Aldo Models own
Sunglasses Dior Models own
Bag* Furla: Metropolis 329.00 Swiss Franks

*Available in Globus

Add colour and a new energy to your wardrobe – it`s the season of colour confidence!

The focus is mainly on pink, orange or yellow; you can either wear one colour alone or be bold and mix it up! Balenciaga inspired us with their colourful mixes, as did Rocha with forest green, pink and blue combinations.

We love this super sleeved suit from Sandro in combination with the sky blue striped cotton shirt! Whether statement bell sleeves, ruffles or tie fastenings – sleeve detailing is a big theme that we will see predominantly in shirting this year.

With a flamboyant jacket like this you can easily smarten up casuals too!

Look #3

Dress* Sandro 399.00 Swiss Franks
Belt* Sandro 129.00 Swiss Franks
Bag* Furla: Metropolis 329.00 Swiss Franks
Shoes Aquazzura Stylists own
Sunglasses Shourouk Stylists own

*Available in Globus

Ok, we got caught up with the power colour theme here, but it looked so good on Lillian our model that we had to add it in! So, how to accessorize yellow? You can either go for a strong contrast like black, or, why not try metallic or nude accessories?

Look #4

Dress* Knitss 329.00 Swiss Franks
Blouson* Liviana Conti 279.00 Swiss Franks
Shoes Zara Stylists own
Sunglasses Westward leaning Stylists own

*Available in Globus

One of our favourite looks because it incorporates so many interesting themes such as athleisure, colour blocking and stripes. Styled with a cool bomber jacket this look creates a bold, sporty yet elegant silhouette. Statement stripes keep combing back every year, a good, fun investment for this spring/summer.

Look #5

Dress* Sandro 299 Swiss Franks
Blouson* Maje 279 Swiss Franks
Sunglasses Dior Models own
Shoes Vero Cuoio Stylists own

*Available in Globus

Soft pastels offer a fresh, feminine colour palette in spring/ summer 2017. We teamed it with a faithful blouson and studded sandals to make it a little more rock and roll.

A big thank you to Globus and the womenswear team for their collaboration on this shoot. A huge thank you to My Girlfriend Guide and their reader and model Lillian, you were fantastic! Thank you to the whole team who made this shoot happen- it was so much fun working with you all!

Hair and Make-up: Erica Gabriel-Büsser  ericabuesser@hotmail.com  Tel: 076 380 84 83

Photography: Claudia Remondino  cremondino@hotmail.com

Styling: Sandra Nägeli and me, Rowena Downing


Here, some pictures from behind the scenes…

Style tour Zurich

Hello Spring! We are ready and waiting!

Last month I organised a style tour in Zürich, a chance to try on something new, break away from normal shopping routines, explore current trends and stylish collections.

A fantastic group of women from all corners of the globe joined us on this style tour- it was so much fun! After a breakfast apero of green smoothies, teas and cappuccinos we set off to our first address, Jelmoli -The house of brands- My colleague, stylist and designer Sandra Nägeli worked with me on this event. We highlighted key trends, shared stories about the origins of selected items and pre- arranged two outfits for each member of the group to try. Jelmoli has a fantastic shoe department, so we certainly couldn`t miss that out! We selected fitting footwear for each participant- adding a spring in their step as we moved onto other stores and boutiques around Bahnhofstrasse.

Herr Burri from Burrioptik greeted us personally, highlighting a few of the many brands showcased in his boutique. From Retrospecs to Linda Farrow he opened our eyes to a whole new world in eyewear. Here are some highlights:

Let`s connect, experience and explore this city together! I will be offering various event packages throughout the year, so keep an eye on my Style Stories and Facebook page!

Thank you to all the ladies who made this event so special! Merci Sandra! It was so much fun working with you! Thank you Jelmoli, Herr Burri and his team, Claudie Pierlot, Tara Jarmon and all others involved… see you again soon!

Pitti Uomo

Yes, there was a lot of posing going on at Pitti Uomo in Florence and as I find myself smiling and writing, I have to say that I really enjoyed the show! I was inspired to see so many people taking pride in their appearance. At times it did seem a little theatrical in the main square but I had already decided that I would soak up all the inspirational ideas, styles, combinations and labels on show and accept the rest for what it was. Florence was buzzing! The perfect setting to showcase so many wonderful classic and contemporary brands.
The first edition of Pitti Uomo was held in Florence in September 1972. This winter (Edition no. 91) welcomed around 36.000 visitors from all over the globe. Pitti Uomo is clearly one of the most important international platform in men’s fashion, I hope to be back again!

Here, some style highlights from my trip that I would like to share.

Dress for Success

Success in Style and Business

In the last months I have been invited to talk at a number of Business Events.
I was recently invited to the international women’s group at Ernst and Young in Zürich.
We discussed many topics such as dress codes in various business settings, how to build an efficient and effective wardrobe, travel themes with tips of how to pack for business trips, my figure- my style, to name a few themes.

I love hearing peoples thoughts and opinions. So we opened up the floor to discuss a few themes such as:
– How low is too low for tops in business?
– Colour- where does the spectrum stop in Business?
– Tights, which tones are best when searching for the right skin coloured tights?

It was such a fun event with lots of interesting and fun ladies! Ernst and Young, thank you for having me. PKZ Women, thank you for sponsoring the Event, it was great working together with your team.


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Rowena Downing



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